Many job advertisements contain far too many requirements for the jobseeker. Companies should instead highlight their values and what they have to offer.

In traditional job advertisements, the presentation of the company and the values it stands for are often overshadowed by a long list of requirements for the applicant. This according to a recent survey on the design of job advertisements made by the advertising agency manager Mattias Sjöstrand and which is presented in SvD.

- A job advertisement must be designed so that it arouses maximum interest in a candidate. Most ads do not do that now. We humans already have too many demands on us everywhere. No one starts making another demand on themselves in life. A job advertisement should instead attract people to apply for a job.

So keep the following in mind when writing a job advertisement:

• Attract with what you offer and tone down the requirements.
• Highlight the company and its brand.
• Clarify and exemplify positive things about the job.
• Use a friendly address and the right tone.
• Keep it short and refer to the web for more information.

Does this suit you or someone you know? We look forward to hearing from you!

Interested? 😃